Steal these proven frameworks to write high-converting cold sales emails that fill your pipeline.
One of the harshest truths that many marketers need to face is that the average cold email response rate is almost just about 1%.
But why exactly? And why do many marketing and sales strategists insist on doing it?
Compared to cold call, cold email campaign are non-forceful and will allow prospects to take their time in thinking if they will require your product or service. This is the reason why email marketing remains a vital marketing campaign for many businesses.
But why does it generate very little response rate?
What we’ve discovered is that many emails succumbed to either of the following:
- They are long and complicated
- Boring and unengaging
- Looks like spam or potential phishing
Is this always the case?
One of the best features of Anybiz is its email outreach capabilities, and upon doing our 10,000 hours providing us with enough information that not all emails can be dull, boring and spammy. Employing the best email strategy with clear intent, personalization and templates can generate leads, land meetings, and open doors for new opportunities.
This guide aims to uncover:
- Use cold email templates that you can customize
- Optimization tips to generate open and reply rates and attract potential customers
- A simplified checklist to run before hitting send for your cold outreach
- And an access to a downloadable template pack.
The following will break down what makes a cold email actually work in 2025, and how you can improve your sales cycle during the email outreach campaign.
So let’s craft a cold one.
What Makes a Great Cold Email Template?
One of the things that you need to understand about writing cold emails is that you are not writing some form of Shakespearean play — it’s all about getting a response.
What constitutes an email template that gets responses?
Focus on the part of your cold email strategy where it will gather attention and get straight to the point, you can know this by simply understanding your own psyche. You can utilize technologies such as AI to maximize your email open rates.
Here are the core components of what makes a winning templates for cold emails that convert:
1. Employ Personalization at Scale
An email that starts with, “Hi there!”, “To Whom It May Concern”, or “Hello Mr./Mrs./Ms.” sounds too robotic, or yet it sounds too spammy. Cold email templates for sales outreach should be personal.
When you open an email, what usually draws you to read it is how personal it can reach you, does the content of the email address you by name? Does it discuss relevant news and information about what you do? Or does it highlight shared connection or relevant interest?
A personalized cold email email provides you with the ability to establish personal connection with your prospects, here are some ways you can personalize your email.
- Mention the recipient’s company or role
- Reference recent news or a LinkedIn post
- Highlight a shared connection or relevant interest
Employing cold email automation tools such as Anybiz supplements personalization capabilities, our AI agent can help you customize your email messages, here’s how:
- Messaging Tab: Select the type of message you want to send. You can personalize email introduction or its follow-up, depending on the prospect’s engagement level.
- Note: You can also customize LinkedIn messages
- Note: You can also customize LinkedIn messages
- Language Tab: You can choose any language you think your prospect is more comfortable with, making your prospects feel like you’ve taken the time to understand their language and culture.
- Tone of Voice: You can choose from:
- Formal
Professional - Friendly
- Conversational.
- Formal
2. Think of a Winning Strong Subject Line Formulas
Your email subject line will determine whether or not your emails are getting ignored or read. Hence, it is ideal to employ winning subject lines that will surely capture the attention of your prospects. Some of the techniques that you can employ are:
Conversational and Rhetorical
These is a type of cold email subject line that shall elicit a response from your prospect that triggers curiosity, and reach your audience at a personal level. Some examples:
- “You Will Love this Outreach Strategies”
- “Quick Ideas To Develop Your Sales Pipeline”
- “Lead Generation Tips to Make Your Competitors Fear You”
Controversial But Be Objective
This is one of the most effective subject line formulas, but one that you should be wary about. Sometimes it addresses a pain point or an existing controversy in your space that no one wants to talk about, or something that they all talk about, but requires careful deliberation. Some of the subject lines that fall under the realm of controversy may be as follow:
- Why Traditional SDR can be the Bane of Your Sales Process: And How AI Can Transform it?
- Your Marketing Sucks: But Don’t Worry it is Not as Bad as You Think
One of the best things that this controversial subject line does is attract attention, it may directly attack your prospect’s prejudice, hence you need to be objective about the contents and ensure that the email is not driven by your own opinion.
Punny and Witty
Puns are a type of wordplay that can provide multiple meanings for a word. Incorporating this in email subject lines enunciate wit, click-worthiness, and relativity — especially when it aligned with your brand voice.
Some examples are:
- Cache Me If You Can: Lead Gen That Scales
- Ctrl + Alt + Convert: A Better Sales Strategy
- Cold Email Can Generate Hot Results
Cold emails don’t need to be Shakespearean, but it doesn’t mean that you cannot be creative. With the help of tools such as Anybiz, you can provide the AI agent with messaging guidelines to keep your messages on-brand and aligned with your goals.
3. A/B Testing and Optimization
Most marketers succumb to the spray and pray method without appropriately running an A/B testing. A/B testing is a powerful marketing research method that allows you to determine which changes in your campaigns improve key performance indicators. Hence, you should run A/B tests to:
- Try different subject lines
- Tweak opening sentences
- Experiment with CTAs
Anybiz offers a simulation of A/B testing by creating several similar “Personas” with slight variations in its parameters. Running these personas simultaneously provides you with comparison metrics helping you identify which parameters yield better results.
You can view these analytical insights under the Anybiz Dashboard, below the Performance Tab under Insights Tab.
This feature allows you to visually track and analyze key metrics, such as:
- My opportunities
- Target audience
High-Converting Cold Sales Email Templates (With Examples)
The best cold email template are those that can capture attention and eventually convert prospects into actual paying customers. Different email templates, calls for specific email needs. Cold emails without considering its unique or rare usage are counterproductive to what you can achieve. Below are plug-and-play cold sales email templates for common scenarios and to help you generate more leads.
Template 1: Lead Generation Email
Subject Line:
“Quick idea for [Company]”
Body: Hi [First Name],
I noticed [something specific about their company/team]. It got me thinking—how are you currently handling [specific challenge]?
We recently helped [Similar Company] [achieve result] using [Your Product]. I’d love to share the approach with you—it could save you [time/money/headaches].
Open to a 15-min chat next week?
Best,
[Your Name]
[Your Company]
Use Case: Effective cold email template to start conversations with decision-makers. This can also be good as your introduction email template.
Template 2: Product Demo Invite
Subject Line:
“[First Name], a faster way to [solve problem]”
Body:
Hey [First Name],
If [pain point] is still slowing down your team, we might have something worth seeing.
[Product Name] helps [role or team] reduce [specific challenge] by [specific percentage or time]. It’s already working for companies like [Customer Example].
Want a quick demo? I can show you how it works in 10 minutes.
Cheers,
[Your Name]
Use Case: This is an effective email template for potential client that you would like to invite for a product walkthrough.
Template 3: Partnership Request
Subject Line:
“Partnering for [mutual value]?”
Body:
Hi [First Name],
I’m reaching out because I think there’s a strong alignment between [Your Company] and [Their Company].
We’ve worked with [Similar Partner] to [value-driven result], and I think we could explore a similar opportunity together.
Would you be open to a brief chat to explore synergies?
Best,
[Your Name]
Use Case: A cold call email template that can be used for biz dev, affiliate outreach, or other sales reps.
Template 4: Re-Engagement Email
Subject Line:
“Still open to this?”
Body:
Hi [First Name],
I’m following up on our last chat—wasn’t sure if the timing wasn’t right, or if this just wasn’t a fit.
If it’s still something you’re exploring, I’m happy to revisit it. If not, no worries—I won’t chase!
Let me know either way?
Cheers,
[Your Name]
Use Case: Use this template when reviving old leads or cold prospects who ghosted you. You can also use this email to follow up without being annoying.
Cold Email Best Practices for 2025
Templates are only as effective as the strategy behind them, the best cold email marketing requires careful deliberation and planning. Writing a cold email, especially during initial email requires best practices, and adept strategy.
Follow these best modern cold email efforts, to boost your sales for every cold email:
1. Timing and Frequency
- Best days to send: Tuesday, Wednesday, Thursday
- Best time: Between 8–10 AM or 4–6 PM (prospect’s local time)
- Follow up 2–4 times before giving up. Persistence pays.
2. Deliverability and Domain Warm-Up
Even the best email won’t work if it lands in spam, and we find out that a winning cold email tool are those that have high reputation. Before launching a campaign:
- Use a separate domain or subdomain for cold emails
- Warm up your domain using tools like Warmy.io, to help you establish a strong reputation email service providers
- Keep bounce rate below 5%
- Avoid spam-trigger keywords (e.g., “guaranteed,” “no risk,” “buy now”)
- Employ email tracking tools.
3. Personalization at Scale
Use tokens to dynamically insert:
- First name
- Company name
- Industry or role
- Shared interests
For every email you send, you can employ the right tools to help you scale without sacrificing the human touch.
4. Following Up Without Being Annoying
Each follow-up email gets your prospects new value:
- A case study
- A stat
- A new idea
- A lighter tone (humor can work!)
Space your emails 2–4 days apart, and never follow up more than 5 times on the same thread without a break.
You can utilize Anybiz to improve your email for this to get a better understanding of your prospect’s level of engagement. The AI agent will send an automated email followup which may vary based on how the AI agent classified your potential prospect on its engagement level.
- Interested
- Has Buying Intent
- Meeting Intent, or is eager to schedule a meeting.
- Needed Follow Up.
- Already Request for a Price
- Requesting for Information
- Already Comparing Competitors
- Uses Competitor
- Referral
- Already gave you a Positive Feedback
Mistakes to Avoid When Using a Cold Email Template
Even great templates can flop if you’re not careful.
❌ Copy-Paste Mistakes
Leaving [First Name] or [Company] unfilled instantly kills your credibility. Always preview before sending.
❌ Too Long, Too Generic
Your email should be under 125 words. You’re not writing an essay—you’re starting a conversation.
❌ No Clear CTA
Always ask for something specific:
- A 15-minute call
- A quick reply
- A demo next week
- Be vague, and you won’t get a response.
❌ Spam Trigger Words
Avoid salesy language like:
- “Buy now”
- “Risk-free”
- “100% guaranteed” These increase spam risk and lower trust.
Cold Email Outreach Checklist
Before you hit send, run through this quick checklist:
- Is your subject line short and relevant?
- Have you personalized the opening line?
- Is the total length under 125 words?
- Is there a clear, specific CTA?
- Have you removed any spammy language?
- Have you A/B tested subject lines or variations?
- Is your domain warmed up and clean?
Final Thoughts: Your Next Step
Cold email isn’t dead—it’s just evolved. In 2025, personalization, timing, and strategic follow-up matter more than ever. With the right cold email templates and approach, you can:
- Increase replies
- Land more meetings
- Build a predictable pipeline
Using AI automation tools can help you achieve this, and what else can help you achieve this than Anybiz?
Try Anybiz today at a very affordable price, or book a demo and see how we can help.
