Email marketing in real estate is an underrated strategy, it projects good communications and helps confirm an agent’s capacity to establish contact with possible clients, follow leads, and close transactions.
But writing a good email has always been subjective, there is no template that will lead to certain conversions, or a format that would be ideal to every client.
As a company that has an established reputation for transforming the sales process, we at Anybiz understand the different persona that every business might encounter. This is the same challenge for the real estate sector that encounters different clients.
But how exactly can you cater to EVERY client?
You can’t. However, there is a way for you to cater for the majority of your clients and that is incorporating the correct email templates to simplify and solidify your correspondence process.
For this blog, we’ve prepared 15 AI-proven real estate email templates to help you increase your conversions.
These templates serve as a starting point, allowing you to customize and adapt them to your unique style and the specific needs of your clients. But first, let us uncover why cold email is effective in real estate.
The Power of Cold Email in Real Estate
With its hustle and bustle, cold calling in the real estate for potential clients can work but in most cases it can be detrimental to closing a sale.
Most clients that want to purchase or lease a property are often on the go, and may not respond to phone calls straightaway.
Hence, the smartest real estate agents often opt for a more sustainable form of communication to close more sales and increase their clientele — cold emailing.
But isn’t cold email slower?
Yes. And that is exactly the point. Cold calls may have faster reach and communication, but this can also result in faster rejection rates. This is because the client will not have any room to think about, and will make a decision right at that moment, and if they don’t like your proposal — no matter how good the property is — there is a higher chance that they might reject it.
And even if they say “I will think about it”, chances are they might not.
Cold emailing on the other hand gives your clients more space to think about. It is a non-forceful approach that is ideal for clients who are searching for the best property for their needs.
But what are the other advantages of cold emailing in real estate besides its non-forceful approach?
- Return On Investment (ROI)
Cold email is a reasonably affordable method of lead generation, compared to other conventional advertising methods or paid lead services, the financial risks of sending a cold email is very minimal.
- Message Customization
Emails are not a real-time communication platform, therefore, you can have the time to customize your communications to particular demographics. By utilizing correct data and segmentation you can write an email to a client that will spark their interest, improving the chances of engagement and eventually sales.
- Develop Long Term Client Relationships
Most real estate corporations opt for quick sales, and although that is good, it may not be sustainable to maintain a long standing business. A well-crafted, personalized and conversational email can establish trust, rapport and connection, these formulas will allow you to be memorable, and even if your client chose a different property, they can either set you up for a referral, or make a purchase in the future.
Cold emailing becomes even more effective in your real estate marketing tool mix when combined with AI-powered personalization and automation features of platforms like AnyBiz.
These technologies can guarantee best transmission times, assist you more precisely craft your messages, and handle follow-ups.
Why You Need These Templates
- Time-saving. Pre-written templates allow you to respond quickly and professionally to various scenarios.
- Consistency. Maintain a consistent brand voice across all your communications.
- Improved response rates. These templates are crafted based on data-driven insights to maximize engagement.
- Versatility. Cover every stage of the sales process with tailored messages.
- Professionalism. Present yourself as an organized, thoughtful, and attentive agent.
Tips for Using Real Estate Email Templates
Email templates are there to create a standard and guideline, but the most important quality of an email is how personalized it can be.
Make sure that you get their names right — the first name is more personal and therefore more memorable. Always make sure to maintain a nice and approachable tone, and always keep in mind that you are crafting an email, not a literary masterpiece, therefore make the language as simple as possible. Be brief and honor your clients’ time by cutting right to the point.
Whether it’s arranging a viewing, making an offer, or just responding with their ideas, every email should have a clear call-to- action (CTA) guiding the receiver toward the next step.
Remember also to test and refine your method. Track your open and response rates; then, modify your email plan to always get better.
Related – AI-Powered Cold Email Personalization [Tips & AI Tools]
15 Real Estate Email Templates for Every Stage of the Sales Process
1. Lead Generation and Nurturing
Website Inquiry Follow-up
Subject: Thank you for your interest in [Property Address]
Hello [Name],
Thank you for inquiring about [Property Address] on our website. This [bedrooms]-bedroom, [bathrooms]-bathroom home is a great find in [Neighborhood].
Are you available for a quick call to discuss your home search criteria and schedule a viewing?
Best regards, [Your Name]
Open House Follow-up
Subject: Great meeting you at [Property Address]!
Hi [Name],
It was a pleasure meeting you at the open house for [Property Address] yesterday. I hope you enjoyed touring the property.
Do you have any questions about the home or the neighborhood? I’d be happy to provide more information or show you similar properties that might interest you.
Looking forward to hearing from you, [Your Name]
Cold Lead Reactivation
Subject: Still in the market for a new home?
Hello [Name],
It’s been a while since we last spoke about your home search. I wanted to touch base and see if your plans have changed or if you’re still interested in finding your dream home.
The market has seen some interesting changes lately, and there are several new listings that might suit your needs. Would you like to schedule a quick call to discuss your current situation?
Best regards, [Your Name]
Referral Thank You
Subject: Thank you for your referral!
Dear [Referrer’s Name],
I wanted to express my sincere gratitude for referring [Referred Client’s Name] to me. It’s always a pleasure to work with clients who come highly recommended by valued connections like yourself.
I assure you that I’ll provide [Referred Client’s Name] with the same level of service and dedication that you’ve come to expect from me.
Thank you again for your trust and support. If there’s ever anything I can do for you, please don’t hesitate to ask.
Warm regards, [Your Name]
Market Update Newsletter
Subject: [City/Neighborhood] Real Estate Market Update – [Month/Year]
Hello [Name],
As your local real estate expert, I wanted to share some key insights about our local market:
- Average home prices: [Price] (Up/Down [Percentage] from last month)
- Average days on market: [Number]
- Hot neighborhoods: [List 2-3 neighborhoods]
- New listings this month: [Number]
If you’d like more detailed information or have any questions about how these trends might affect your real estate goals, please feel free to reach out.
Best regards, [Your Name]
2. Property Marketing
New Listing Announcement
Subject: Just Listed: [Property Address] – Your Dream Home Awaits!
Hello [Name],
I’m excited to share a fantastic new listing that just hit the market:
[Property Address]
- [Bedrooms] bedrooms, [Bathrooms] bathrooms
- [Square Footage] sq. ft.
- [Key Feature 1]
- [Key Feature 2]
- Priced at [Price]
This property won’t last long in our current market. Would you like to schedule a viewing this week?
Best regards, [Your Name]
Price Reduction Alert
Subject: Price Drop Alert: [Property Address] Now [New Price]
Hi [Name],
Great news! The seller of [Property Address] has just reduced the price to [New Price], making it an even better value in today’s market.
Key features:
- [List 3-4 key features]
This price reduction presents an excellent opportunity for buyers. Would you like to take a second look at the property?
Looking forward to hearing from you, [Your Name]
Virtual Tour Invitation
Subject: Experience [Property Address] from the Comfort of Your Home
Hello [Name],
I understand that your schedule might be busy, so I’m pleased to offer you a virtual tour of [Property Address]. This immersive experience allows you to explore every corner of the home at your convenience.
To access the virtual tour, simply click on this link: [Virtual Tour Link]
After you’ve had a chance to view the property virtually, I’d be happy to answer any questions you might have or arrange an in-person viewing if you’re interested.
Best regards, [Your Name]
Neighborhood Highlight
Subject: Discover the Charm of [Neighborhood Name]
Dear [Name],
As you consider [Property Address], I wanted to share some insights about the wonderful neighborhood it’s located in:
[Neighborhood Name] Highlights:
- Top-rated schools: [List 1-2 schools]
- Local amenities: [List 2-3 amenities]
- Community events: [Mention a popular event]
- Average home value: [Price] (Up/Down [Percentage] from last year)
Would you like to schedule a tour of the area along with the property? I’d be happy to show you around and introduce you to some local hotspots.
Best regards, [Your Name]
Comparative Market Analysis Offer
Subject: Understand Your Home’s Value in Today’s Market
Hello [Name],
In our ever-changing real estate market, it’s crucial to have accurate, up-to-date information about your home’s value. As your local market expert, I’d like to offer you a free, no-obligation Comparative Market Analysis (CMA) for your property.
This personalized report will provide:
- An estimate of your home’s current market value
- Recent sales data for similar properties in your area
- An overview of current market trends
Would you like me to prepare this CMA for you? Simply reply to this email, and I’ll get started right away.
Best regards, [Your Name]
3. Buyer Representation
Initial Consultation Follow-up
Subject: Next Steps in Your Home Buying Journey
Dear [Name],
Thank you for taking the time to meet with me and discuss your home buying goals. Based on our conversation, I’ve put together a preliminary list of properties that match your criteria:
- [Property Address 1]: [Brief description]
- [Property Address 2]: [Brief description]
- [Property Address 3]: [Brief description]
I’ve also attached our buyer representation agreement for your review. This agreement outlines how we’ll work together to find your perfect home.
What’s your availability this week to review these properties and discuss the next steps?
Looking forward to working with you, [Your Name]
Showing Feedback Request
Subject: Your Thoughts on [Property Address]?
Hi [Name],
I hope you enjoyed our tour of [Property Address] yesterday. I’d love to hear your thoughts on the property:
- What did you like most about the home?
- Were there any features that didn’t meet your expectations?
- How does this property compare to others you’ve seen?
- On a scale of 1-10, how would you rate this home?
Your feedback helps me refine our search and find the perfect home for you. Let me know if you’d like to see any similar properties or if you have any questions.
Best regards, [Your Name]
Offer Submission Notification
Subject: Your Offer on [Property Address] Has Been Submitted
Dear [Name],
I’m pleased to inform you that your offer on [Property Address] has been submitted to the seller’s agent. Here’s a quick recap of the key terms:
- Offer price: [Amount]
- Earnest money deposit: [Amount]
- Closing date: [Date]
- Contingencies: [List major contingencies]
The seller has [Timeframe] to respond. I’ll keep you updated on any developments and will contact you as soon as we hear back.
In the meantime, please don’t hesitate to reach out if you have any questions or concerns.
Fingers crossed! [Your Name]
Mortgage Pre-approval Reminder
Subject: Strengthen Your Buying Position with a Mortgage Pre-approval
Hello [Name],
As we continue your home search, I wanted to remind you about the importance of obtaining a mortgage pre-approval. Having a pre-approval letter:
- Strengthens your negotiating position
- Helps you understand your exact budget
- Speeds up the buying process once you find your dream home
I’d be happy to recommend some trusted local lenders if you need assistance. Let me know if you’d like their contact information or have any questions about the pre-approval process.
Best regards, [Your Name]
Home Inspection Scheduling
Subject: Scheduling the Home Inspection for [Property Address]
Dear [Name],
Congratulations on having your offer accepted for [Property Address]! Our next step is to schedule the home inspection.
I’ve reached out to [Inspector’s Name], a highly recommended local inspector, who has availability on the following dates:
- [Date 1]
- [Date 2]
- [Date 3]
Please let me know which date works best for you. Remember, it’s important for you to be present during the inspection to ask questions and gain a thorough understanding of the property’s condition.
Looking forward to moving forward with this exciting process!
Best regards, [Your Name]
How to Write Effective Follow-up Emails
Follow-up emails are just as crucial as the initial email in the real estate industry.
This helps maintain client engagement and move deals forward.
The following is an appropriate template — and some tips — for writing an effective follow-up email.
Here’s a template and some tips for writing effective follow-up emails:
Subject: Quick Update on [Specific Topic/Property]
Hi [Name],
I wanted to follow up on [specific topic/conversation/property] that we discussed [timeframe, e.g., last week].
[Choose one or two of the following, depending on the situation:]
- Have you had a chance to review the information I sent?
- I’ve come across some new listings that match your criteria. Would you like me to send them over?
- The seller is asking if you have any additional questions about the property.
- I haven’t heard back from you and wanted to make sure you received my last email.
[Add value or a call-to-action:]
- I’d be happy to schedule a call to discuss any questions or concerns you might have.
- If you’re still interested, we should act quickly as the market is moving fast.
- I’ve attached some additional information that I think you’ll find helpful.
Looking forward to hearing from you, [Your Name]
Tips for Effective Follow-up Emails:
- Reference your last interaction or a particular property.
- Provide new information or insights with each follow-up.
- Keep your email brief and to the point.
- Make it easy for the recipient to take the next step.
- Follow up within 2-3 days of your last interaction, unless otherwise specified.
- If you don’t receive a response, follow up again after a week, but be mindful not to bombard your clients.
Interested in details? Check out our article – Cold Email Follow-Up: Write Effective Follow-Ups with Templates & AI
AI Tools for Automatic Writing and Personalizing Emails for Real Estate
Many people may be against using AI for emails, it may warrant some concern about personalization. However, AI technology such as Anybiz are instrumental in the pursuit of automating and personalizing email communications.
How AnyBiz Works for Real Estate
Anybiz offers a more comprehensive and reliable AI sales automation solution to help you improve your outreaching capabilities, and sales pipeline. Here are its features.
AI Sales Agent
Our team developed the most advanced machine learning system and built a highly intelligent AI sales agent capable of performing various and strategic outreach activities and high-level of analytics, helping you achieve faster and more profitable sales ventures. Here are the things that it can do.
But how does it actually work?
Although email outreach and templates are important for the real estate industry, there are other channels that can help them obtain more clients.
We’ve taken this into consideration, which is why we’ve programmed the AI sales agent to completely utilize our exclusive database of over 400 million prospects. The AI sales agent is not limited to outreaching via email, it can contact potential clients via LinkedIn and AI cold calls.
Thanks to its advanced Large Language Model (LLM) it can adapt communication style, tone, and content to resonate with the specific characteristics of the audience, guaranteeing that each outreach aligns with the persona’s interests, potential challenges and preferences. Here is how it works.
Email Outreach
- Preliminary Contact: The AI agent searches from the large database and uses email as the initial contact.
- You can also set up an instruction to establish a more personalized outreach for your clients.
- Follow Up: After making successful initial contact the system will send an automated follow up email.
- The contents of the follow up may vary depending on how the AI agent classified your potential prospect on its engagement level (whether they are interested, has buying intentions or is already requesting for a price). You can also have this adjusted for a more personalized approach.
- Within this process, the AI agent will include a link of a personalized landing page that will strongly present your business to your prospect. During this process, you don’t need to worry about any design implementations or improvements; it is processed automatically and immediately, giving you a more exciting and professional way of presenting your company name and showcase your product to express your unique selling proposition.
- Segmentation: Depending on the prospect’s behavior, engagement level and characteristics the AI agent will allow for targeted communication via its segmentation process, giving you a better chance to close deals faster.
LinkedIn Outreach
- Linkedin is a perfect platform to establish your outreach strategy since it mostly involves professionals of various fields.
- Our system can integrate with your LinkedIn and use it to establish brand awareness and network connection. It can send a connection request, follow-up messages and monitor other activities, such as LinkedIn views and message responses to better cater your strategies.
AI Cold Calls Outreach
- The higher the engagement the higher its potential to close a sale, and one of the channels within the AI sales agent’s arsenal is its AI cold calls that can schedule phone calls from your sales team as part of its outreach strategies. For most clients, this is more ideal since it warrants direct communication and a more personalized touch.
How AnyBiz Makes Email Marketing Easy, Fast, and Scalable for Real Estate
AnyBiz provides a transformative email marketing system for real estate agents through a suite of powerful features. Its automated personalization capability can tailor emails with client names, property details, and relevant market information, saving hours of manual work.
Meanwhile, its email deliverability system contributes to your capability to maintain a reputable email.
Email Personalization
The AI agent can also be customized to ensure that your messages feel personalized, increasing your chance to obtain a successful business campaign.
- Messaging Tab: Select the type of message you want to send. You can personalize email introduction or its follow-up, depending on the prospect’s engagement level.
- Note: You can also customize LinkedIn messages
- Messaging Tab: Select the type of message you want to send. You can personalize email introduction or its follow-up, depending on the prospect’s engagement level.
- Language Tab: You can choose any language you think your prospect is more comfortable with, making your prospects feel like you’ve taken the time to understand their language and culture.
- Tone of Voice: You can choose from:
- Formal
- Professional
- Friendly
- Conversational.
Email Deliverability with Adeline AI
Acquiring Anybiz gives you access to Adeline AI, an advanced system designed to optimize email deliverability and outreach efforts. By leveraging AI, Adeline helps ensure higher engagement and better inbox placement by offering the following key features:
Personalized Warmup Plans
Adeline AI offers powerful analytics that tracks your email-sending activity and recipient behavior. This allows for the creation of customized warm-up plans tailored to each of your mailboxes. The gradual increase of your sending volume can help avoid triggering spam filters, maximizing email deliverability and reduce the chances of your emails landing in spam.
Predicting Optimal Sending Times
One warm-up process may not be enough, especially if your business heavily relies on email outreach and marketing. Adeline AI is capable of analyzing real-time sending performance to predict the optimal times and frequencies for your emails which can improve engagement rates and ensures that recipients are not overwhelmed by receiving tons of emails.
Spam Risk Detection
Thanks to its AI-powered capabilities, Adeline AI can evaluate your email content, subject lines, and sender reputation to help keep your messages out of spam folders. The system flags emails with a high likelihood of being marked as spam due to issues in the content format, giving you the opportunity to make adjustments before sending.
Example: How AnyBiz Personalizes a New Listing Announcement
Input:
- Client: John Smith
- Client Preferences: 3+ bedrooms, modern style, under $500,000
- New Listing: 123 Main St, 4 beds, 3 baths, modern design, $475,000
AnyBiz Output:
Subject: Just Listed: Your Dream Modern Home in [Neighborhood]
Hi John,
I’m excited to share a new listing that perfectly matches your preferences:
123 Main St
- 4 bedrooms, 3 bathrooms
- Modern design with open floor plan
- Priced at $475,000
This property checks all the boxes you mentioned during our last conversation: it’s a spacious, modern home with more than 3 bedrooms, and it’s within your budget of $500,000.
Given how well this matches your criteria, I recommend scheduling a viewing as soon as possible. The market for homes like this is moving quickly, and I’d hate for you to miss out on this opportunity.
Are you available this weekend for a tour? Let me know, and I’ll be happy to arrange it.
Best regards, [Your Name]
Benefits of a Ready-Made Customer Base for Real Estate with AnyBiz
Anybiz’s AI sales agent is provided with extreme intelligence that will provide you with an established customer base — from its vast database of 400 million prospects —, which can make targeting of marketing campaigns easier and efficient.
The platform enables easy segmentation of your audience based on:
- Preferences,
- Budget,
- Level in the buying/selling process
This will save you some time and effort providing you with enough time and focus on high-value activities (i.e. property showings and negotiations), giving you higher conversion rates and proper audience segmentation.
You can use Anybiz at very little cost at your initial try out! Or book a demonstration meeting today!
Conclusion
Success in the very competitive real estate market of today depends mostly on good communication. From lead generation to closing agreements, the 15 artificial intelligence-proven email templates we have discussed in this article offer a strong basis for interacting with customers at all phases of the sales process.
Email marketing in real estate has no one-size-fits-all solution. The secret is to keep improving your approach by experimenting, noting your outcomes.
Use artificial intelligence solutions such as AnyBiz to scale and automate your email marketing campaigns, therefore freeing you to concentrate on what you do best: assisting clients in finding their ideal property or selling their house for the greatest price.
📜 Related articles:
