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For most marketers — especially those who are just getting started — cold emailing may feel like you are shouting at an empty abyss, and you are left with no choice but to stare and watch the horror of not being responded to.
But, of course, this should not always be the case, and although the abyss gazes back at you, you should do your best not to blink.
However, why do most marketers or sales leaders often think that cold emailing is not worth pursuing?
A research from April 2019 stated that a vast majority of email outreach were ignored. In fact, only 8.5% of cold emails get a response.
But would this justify most marketer’s opinion that cold email outreach is not pursuing?
We at Anybiz understand that marketing can be subjective, but it doesn’t mean that it cannot be effective. By understanding email manifesto and establishing a proper framework into writing cold emails, this strategy can be extremely beneficial for your marketing efforts.
And that is exactly the objective of this article, and by the end, you’ll have the structure, the tips, and the examples you need to use cold emails as an effective outreach that gets responses.
Why Most Cold Emails Fail
Cold sales email mostly involve sending an email to someone you don’t know. In most sales process, many sales team establish a pipeline to first build a relationship with their ideal prospects.
But is this the complete reason?
Some email marketers fail to use a cold email etiquette that will ensure that their emails will at least capture the attention of their prospects. Let’s start with why so many cold emails miss the mark:
- Too Long
Your emails should be a KISS, like the abbreviated term of KISS (Keep It Short and Simple). The digital age gave a lot of people to work on, hence it is important to consider that people are busy, thus no one wants to read a long email.
Remember that do not write an email that you yourself will not read.
Your email campaign should be concise, to the point and easy to understand is a superpower in cold emailing. The majority of email users will simply ignore a cluttered email that is filled to the brim with unnecessary details.
- No Personalization
Incorporating AI for sales revolutionizes the marketing and sales process, however, long before its proliferation, many email marketers succumb to generic emails and templates feel impersonal, and prospects can tell when an email is just one of many sent to a list.
The perfect cold email should have a sense of personalization, this fosters care and engagement.
A personalized cold email campaign and a proper cold email template that addresses the prospect’s unique needs or interests has a much higher chance of catching their attention and sparking a conversation and developing genuine interest.
- Vague or No CTA
A call-to-action (CTA) serves as a guide for your email. Failing to properly direct your recipients on what to do next will leave them scratching their head and thinking “Now what?”.
A clear CTA in your cold outreach—whether to schedule a meeting, respond with interest, or request more information—is essential. Without it, your email is like a road with no exit.
- Spammy Subject Lines
Generating leads in email marketing starts with ensuring that you spark your recipient’s curiosity is the catalyst of your cold email strategies, and to capture this curiosity you need to have a catchy subject line.
Most email marketers, notwithstanding, felt that they need to incorporate clickbait into their email subject line.
Establishing a promise is ideal but overpromising or using oversensationalized language can make your email appear untrustworthy. Subject lines should be straightforward, professional, and relevant to what’s inside the email to ensure they’re not flagged by spam filters.
Most cold outreach fail because they don’t deliver value upfront, with failure personalize the message, or don’t clearly show the recipient what to do next.
Cold Email Structure That Works
A successful cold email isn’t random—it follows a proven structure. And every email should be crafted with intention and clarity, cold email could increase your chances of getting noticed and generating responses. Here’s a simple yet effective framework that you can apply today:
- Subject Line – Curiosity or Relevance-Based
Subject lines are better considered to be your email introduction, than the actual introduction of your email contents. You might as well make a good impression.
In order to capture the attention of your potential customers, you need to avoid vague and clickbait-style subject lines, not only would this feel disingenuous to your entire email appearance, but these can also trigger spam filters or cause the recipient to lose interest before even opening the email.
Example: “Increase Your Website’s Conversion Rate by 20%—Here’s How”
- Personalized Opening – Mention Something Specific About the Recipient
Remember that personalization is key for proper engagement— personalize your message by mentioning their company, a recent achievement, or something relevant to their role.
Example: “Hi [Name], I noticed that your company recently launched a new product. I believe there’s an opportunity to boost its sales with a few targeted strategies.”
- Value Proposition – Show What You Are Capable of, at least for a little bit
Provide a clear explanation on how your product or service can solve a pain point or challenge they’re facing. Keep it focused on their needs and why your product and service is beneficial for them.
Example: “We’ve helped similar businesses increase their sales conversion rate by optimizing their marketing funnels. I believe we can do the same for you.”
- Proof or Hook – Show How You Can Deliver your Value
To build trust and show that you’re not just another cold emailer, offer proof that you can deliver on your value proposition.
Example: “For instance, we recently worked with [Company Name] and helped them boost their conversion rate by 30% in just 3 months. Here’s how…”
- CTA – Provide Specific Next Step
Always include a clear call-to-action (CTA). After outlining the value, you want to guide the recipient to the next step.
Whether it’s scheduling a call, replying for more information, or visiting a link, the CTA should be specific, easy to follow, and aligned with the purpose of your email.
Example: “Would you be open to a 15-minute chat to discuss how we can help you achieve similar results? Please let me know the best time that works for you [Insert Calendar Link].”
Example Cold Email (With Annotations)
When you learn how to write cold emails it is always ideal to understand that the best email copy — or writing a good cold email— is not written with extraordinary prose, allegorical structure, or poetic institution. The best email format are systematic and cold email that gets conversion or attention is the most ideal.
Here are some best examples.
Subject: Improve Your Website’s Conversion Rate by 30%
Hey [First Name],
I noticed that your website, [Website Name], has a lot of potential to increase conversions, but I see a few opportunities for improvement. We helped [Company Name] increase their conversion rate by 30% in just 3 months with a few tweaks to their site design.
Would you be interested in a 15-minute call to discuss how we can do the same for you?
Best regards,
[Your Name]
Why this works:
- The subject line is curiosity-based.
- The personalized opening shows you’ve done your research.
- The value proposition is clear: improving conversion rates.
- The proof is social proof showing you’ve helped similar companies.
- The CTA is clear and actionable: schedule a 15-minute call.
Real Cold Email Examples (And Why They Work)
Let’s dive into some real examples to show how these principles come together.
Example #1: SaaS Demo Request
Subject: Quick Question About Your [Software/Business]
Hi [First Name],
I see that you’re currently using [Current Software] for your [related task]. Many of our customers were in the same position before switching to our platform, which has helped companies like [Example] improve their workflow by [percentage] in [timeframe].
I’d love to show you how we can achieve the same results for your business. Would you be open to a 10-minute call this week?
Best,
[Your Name]
Why it works:
- Personalized: Mentions the current software.
- Clear value proposition: Shows how your software can improve their workflow.
- Strong CTA: Proposes a 10-minute call.
Example #2: Agency Offering SEO Services
Subject: Let’s Get Your Website Ranking Higher
Hi [First Name],
I’ve been following your company’s growth, and I noticed your website is missing some key SEO improvements. We’ve helped businesses in your industry improve organic traffic by 40% within 6 months with targeted SEO strategies.
Let me know if you’d be open to a quick chat about what we can do for your business.
Best regards,
[Your Name]
Why it works:
- Personalized: Refers to their growth and website.
- Clear value proposition: Offers SEO strategies to improve traffic.
- CTA: Asks if they’re open to a quick chat.
Example #3: Freelancer Pitching Design Services
Subject: Boost Your Brand with Stunning Designs
Hi [First Name],
I noticed your branding on [Company Name] and thought there’s potential to elevate it further. I specialize in creating impactful designs that speak directly to your target audience.
If you’re open to a conversation, I’d love to discuss how I can help elevate your brand’s design.
Looking forward to hearing from you,
[Your Name]
Why it works:
- Personalized: Mentions their company and branding.
- Clear value proposition: Offers to elevate their design.
- CTA: Proposes a conversation.
Tips to Boost Replies
To increase your cold email response rate, follow these pro tips:
- Keep It Short and Simple: Get straight to the point. Never overwhelm your recipients with too much information.
- Use their first name + company: Proofread your emails and edit, a personalized email has a higher chance of engagement.
- Avoid “salesy” language: Don’t sell your service, offer it like you are providing some value and an idea on how to solve their problems.
- Follow up 3-5 times: Don’t be scared to follow up. Most marketers have this subconscious fear that if they follow up it will make them appear desperate or maybe asking for too much but remember you are offering a solution and as long as you are genuine about this then following up would not be a problem.
- Send at the right time: Tuesdays to Thursdays, in the morning, are the best times to send cold emails. Mondays are too busy, while Fridays are too close to the weekends. If you do not have the time, then work around your schedule.
- Read Your Email: Proofread your email, make sure that the email is relevant and does not contain any spammy contents.
- End Your Email with Professional Email Signature: Including a professional email signature can add value to your email’s appearance. With thousands of emails, having a professional looking email signature can make your email outreach campaign stand out.
How Anybiz and Other Tools Can Help You Write Better Cold Emails
Anybiz offers a rich set of features that can make your cold email outreach stand out — making it a perfect alternative against other cold email software. It utilizes the most intelligent AI sales agents that have multichannel outreach tools (Linkedin and AI cold calls), including email for initial outreach and follow-up, including a way to improve your email reputation and write effective cold emails.
Here is how it works.
Initial Outreach
Email will be the preliminary contact during the outreach process. Since it institutes a more timely and non-forceful approach.
- Email is a channel that will allow your potential prospects to think about, and when they respond that means you got what they need, which gives you the opportunity to improve your lead generation.
Follow-up
After ensuring that the initial contact is successful the AI agent will send an automated email follow-up. The contents may vary based on how the AI agent classified your potential prospect on its engagement level.
- Interested
- Has Buying Intent
- Meeting Intent, or is eager to schedule a meeting.
- Needed Follow Up.
- Already Request for a Price
- Requesting for Information
- Already Comparing Competitors
- Uses Competitor
- Referral
- Already gave you a Positive Feedback
Note: Upon sending follow-up email the AI agent will also include a link of a customized landing page that will showcase your business to your potential prospects. Within this process, the AI agent will implement the designs automatically and immediately. This initiative is an exciting and professional way of presenting your company name, and showcase your unique selling point to your clients.
Segmentation
By classifying their behavior, engagement level and characteristics the AI agent will then segment your prospect allowing a targeted communication providing you a better, faster and more effective way of closing deals faster.
For Email Deliverability
Email remains as one of the most cold outreach campaigns in the market, but one of the things that many email marketers often neglect is its email deliverability. Cold emails sent without optimized email deliverability can ruin a company’s reputation and disrupt their ability to establish meaningful business relationships in the future.
Adeline AI leverages AI and is designed to optimize email deliverability and outreach efforts. Adeline contributes higher engagement and better email inbox placement by offering the following key features:
Personalized Email Warmup Plans
Maximizing email deliverability and reducing the chances of your emails landing in spam.
Predicting Optimal Sending Times
Analyze real-time sending performance to predict the optimal times and frequencies for your emails improving engagement rates and ensure recipients are not overwhelmed by receiving tons of emails.
Spam Risk Detection
Evaluate email body content, subject lines, and sender reputation to help keep your messages out of spam folders and flag emails with a high probability of being marked as spam due to issues in the content format.
Personalization Capabilities
Personalization is the key for writing a good cold email. Anybiz’s AI agent can also be customized to ensure that your writing your cold email feel personalized, increasing your chance to obtain a successful business campaign.
- Messaging Tab: Select the type of message you want to send. You can personalize email introduction or its follow-up, depending on the prospect’s engagement level.
- Note: You can also customize LinkedIn messages
- Note: You can also customize LinkedIn messages
- Language Tab: You can choose any language you think your prospect is more comfortable with, making your prospects feel like you’ve taken the time to understand their language and culture.
- Tone of Voice: You can choose from:
- Formal
- Professional
- Friendly
- Conversational.
Cold Email Checklist
Before you send any cold email, make sure it checks all the boxes:
- Short – Keep it brief and to the point.
Personalized – Use their name, company, or industry to make the email feel tailored. - Clear CTA – Give them a simple, clear next step.
- No attachments – Avoid sending attachments in the first email.
- Spam-free subject – Avoid clickbait subject lines.
Warming Your Cold Emails
Cold emailing doesn’t have to feel like you’re shouting into the void. Remember that your first cold email will have a high chance of getting ignored. But still this should not discourage you to send a cold email.
By following the structure and best practices in this guide, you can craft cold emails that engage prospects and get results. Start using these templates, apply the strategies, and watch your cold email game improve.
Book a demo meeting with Anybiz to improve your email outreach strategies and see how you can transform your sales and marketing process.
